Privacy Policy

The Music That Never Died (themusicthatneverdied.com) is an independent music discovery site dedicated to British and Irish alternative music. We do not sell products or services directly, though we may earn affiliate commissions when you purchase through links on this site.

For any privacy-related enquiries, please contact us via the details on our site.

We do not require you to create an account or provide any personal information to use this site. We collect only the following data automatically:

• Analytics data — if you have consented, we collect anonymised page view and session data via Google Analytics 4 to understand how our content is used. This data does not identify you personally.
• Advertising data — if you have consented, Google AdSense may collect data about your visit to serve relevant advertisements. This may include your approximate location, browser type, and pages viewed. See the Advertising section below for full details.
• Server logs — our hosting provider may automatically log your IP address, browser type, and pages visited for security and performance purposes. These logs are not used for marketing.

We use cookies to operate this site and, where you have given consent, to serve advertising:

• Essential cookies — required for the site to function. These cannot be disabled.
• Analytics cookies — set by Google Analytics only if you have given consent via our cookie notice. You can withdraw consent at any time.
• Advertising cookies — set by Google AdSense only if you have given consent via our cookie notice. These cookies allow Google to serve personalised or contextual advertisements based on your interests and browsing behaviour. You can withdraw consent at any time, in which case only non-personalised ads may be shown.

You can manage or withdraw your cookie consent at any time using the cookie notice on this site. You can also opt out of personalised advertising across Google's network at g.co/adsettings.

This site displays advertisements served by Google AdSense, a service provided by Google LLC. Google AdSense uses cookies and similar technologies to serve ads based on your prior visits to this site and other sites on the internet.

If you are located in the European Economic Area or the United Kingdom, personalised advertising will only be shown if you have given explicit consent via our cookie notice. If you decline or withdraw consent, Google may still show contextual (non-personalised) advertisements that are based on the content of the page rather than your browsing history.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google's Ads Settings at g.co/adsettings, or by visiting aboutads.info. Google's privacy policy is available at policies.google.com/privacy.

This site participates in the Amazon Associates Programme in both the United States (amazon.com) and the United Kingdom (amazon.co.uk). When you click a "Buy on Amazon" link, you are taken to Amazon's website. Amazon may set its own cookies and collect data in accordance with Amazon's Privacy Notice. We have no control over Amazon's data practices.

Spotify and Apple Music links on this site are not affiliate links. Those services have their own privacy policies which apply when you visit them.

Any data we collect is used solely to:

• Understand which content is most useful to our readers
• Improve the performance and reliability of the site
• Serve relevant advertising to support the free operation of this site, where you have given consent
• Comply with legal obligations

We do not sell, rent, or share your data with third parties for marketing purposes beyond the advertising disclosures above.

If you are based in the UK or European Economic Area, you have the following rights regarding your personal data:

• The right to access data we hold about you
• The right to request correction or deletion of your data
• The right to withdraw consent for analytics at any time
• The right to withdraw consent for personalised advertising at any time
• The right to lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us. We will respond within 30 days.

Anonymised analytics data is retained for up to 26 months in Google Analytics, after which it is automatically deleted. Server log data is typically retained for no more than 90 days.

We may update this privacy policy from time to time. The "last updated" date at the top of this page will reflect any changes. We encourage you to review this policy periodically.